Martin created Copa Di Vino, a portfolio of seven different types of wine that come in a patented glass-like container made out of recycled plastic with a pull-off and resealable lid.
Copa Di Vino promises an on-the-go premium glass of wine without worrying about wasting wine or dealing with a stubborn corkscrew.
Martin’s Oregon-based and family-owned winery struggled for years before making a profit. When the opportunity arose to appear on the second season of "Shark Tank," Martin jumped at the possibility for potential investors and additional expertise.
“At that point we had just started the company and we’re desperately in need of some cash,” Martin told ABC News. “We thought it was a perfect fit for the show and we were really excited to do it.”
Martin asked for $600,000 in exchange for 30 percent of his business.
Kevin O’Leary expressed interest, but wanted Martin to separate the patent for the container from the process of bottling the wine. Martin wouldn't budge, telling O’Leary the wine glass was the “special sauce.”
“I was so confident in my product that I thought for sure I would get the biggest deal that anyone got on this show,” Martin told ABC News. “Instead, I got totally demolished.”
The situation was tense in the shark tank after Martin walked out on the offers and brushed off their advice, Shark Barbara Corcoran told ABC News.
“He was arrogant, he didn’t listen,” Corcoran said. “Everyone was giving him good suggestions. He just dismissed it as though he was talking to no one. He made every shark hate him within minutes.”
However, within minutes after his episode aired, Martin said his phone wouldn't stop ringing with people pitching him with offers to invest in his company.
"Today, at what shares trade in the business, that investment would be worth $12 million,” Martin said. “That's a 20-times return on investment that they would have received in two and a half years.”